The old adage ‘all news is local’ is just as true outside the capital cities.

To get the attention of regional, rural and remote Australians, you need to know who to talk to, how to talk to them, and above all, how to make things relevant – and that’s where local knowledge and alliances are invaluable.

Sefton & Associates' public relations and marketing programs get results because they are tailored to the communities they impact – their issues, their seasons, their media – and delivered by people with credibility and influence.

Our toolkit includes:

• Strategic stakeholder engagement and alliances
• Media relations, advertising, sponsorship and social media
• CSR/sustainability planning and reporting
• Market research, stakeholder analysis and communication audits
• Event management – launches, discussions, conferences and training
• Corporate identity and brand development
• Issues and crisis management
• Presentation and media training
• Writing – print, online, speeches and more